Learning platform with a ₹49 trial journey, AI guidance, WhatsApp automation, and 12 courses
Client
Anurag Jaiswal
Duration
Ongoing — Build + Operate
Services
Full-Stack Web Development, Payment Integration
Prajna Academy teaches AI skills and Human Intelligence — mindfulness, memory techniques, midbrain activation — to students across India. The founder, an Asia Book of Records holder based in Rishikesh, needed a platform with a ₹49 trial funnel that could convert visitors into paying students, with automated WhatsApp follow-ups, email sequences, and 24/7 AI support.
We built a full-stack Next.js platform with 12 courses across AI and Human Intelligence categories, a ₹49 trial-to-enrollment funnel powered by Razorpay, automated WhatsApp and email sequences via Twilio and Resend, and an AI chatbot for instant student support. As a Build + Operate engagement, Edifio manages the platform end-to-end.
Designed the entire platform around the ₹49 trial → 2 free live sessions → full course enrollment funnel, optimizing every touchpoint for conversion.
Integrated Razorpay for seamless ₹49 trial payments with automated trial booking, session scheduling, and follow-up sequences.
Built WhatsApp (Twilio) and email (Resend) automation for trial confirmations, session reminders, and post-trial enrollment offers.
Deployed a Cerebras-powered AI chatbot that handles course inquiries, recommends programs, and guides students through enrollment 24/7.
Courses
AI skills + Human Intelligence programs
Trial Price
Low-friction entry funnel
Automation
WhatsApp + email + AI chatbot
Engagement
Ongoing development & operations
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Edifio shaped our entire platform and continues to run it with us. The ₹49 trial journey and WhatsApp automation have given Prajna Academy a thoughtful way to welcome new students, while I stay focused on teaching.
Anurag Jaiswal
Founder, Prajna Academy · Asia Book of Records Holder
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