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Prajna Academy.

An academy for the next generation

Learning platform with a ₹49 trial journey, AI guidance, WhatsApp automation, and 12 courses.

Client: Anurag Jaiswal
Industry: EdTech / E-learning
Engagement: Ongoing — Build + Operate
Relationship: A client partnership

prajnaacademy.in

Prajna Academy website for AI and human intelligence courses

Visit prajnaacademy.in

Prajna Academy home page on a phone — Mobile web The home page on a phone.

IThe ground

The brief.

Prajna Academy teaches AI skills and Human Intelligence — mindfulness, memory techniques, midbrain activation — to students across India. The founder, an Asia Book of Records holder based in Rishikesh, needed a platform with a ₹49 trial funnel that could convert visitors into paying students, with automated WhatsApp follow-ups, email sequences, and 24/7 AI support.

IIThe plan

Our response.

We built a full-stack Next.js platform with 12 courses across AI and Human Intelligence categories, a ₹49 trial-to-enrollment funnel powered by Razorpay, automated WhatsApp and email sequences via Twilio and Resend, and an AI chatbot for instant student support. As a Build + Operate engagement, Edifio manages the platform end-to-end.

Full-Stack Web Development
Payment Integration
AI Chatbot
WhatsApp Automation
Operations Support

IIIThe buildStrategy → craft → engineering → care

Brick by brick.

Course 01
Funnel-First Design
Designed the entire platform around the ₹49 trial → 2 free live sessions → full course enrollment funnel, optimizing every touchpoint for conversion.
Course 02
Payment & Enrollment
Integrated Razorpay for seamless ₹49 trial payments with automated trial booking, session scheduling, and follow-up sequences.
Course 03
Automated Communications
Built WhatsApp (Twilio) and email (Resend) automation for trial confirmations, session reminders, and post-trial enrollment offers.
Course 04
AI Student Support
Deployed a Cerebras-powered AI chatbot that handles course inquiries, recommends programs, and guides students through enrollment 24/7.

—A closer lookPrajna Academy in detail

IVThe outcomeWhat took shape

What it became.

Courses: 12; AI skills + Human Intelligence programs
Trial Price: ₹49; Low-friction entry funnel
Automation: 24/7; WhatsApp + email + AI chatbot
Engagement: Build + Operate; Ongoing development & operations

Project scope and implementation details from Edifio’s case study.

Edifio shaped our entire platform and continues to run it with us. The ₹49 trial journey and WhatsApp automation have given Prajna Academy a thoughtful way to welcome new students, while I stay focused on teaching.

Anurag JaiswalFounder, Prajna Academy · Asia Book of Records Holder

VSpecificationBuilt on the right foundations