Adidas 3D Concept.
An exploration in digital expression
Immersive 3D e-commerce landing page for hoodies, shaped with React Three Fiber and GSAP.
- Client
- Concept Project
- Industry
- E-commerce / Sports
- Engagement
- Build
- Relationship
- An independent studio exploration — not a client commission
The brief.
Create an award-level e-commerce landing page showcasing hoodies with immersive 3D product moments and fluid scroll animations—bringing Awwwards-caliber polish to a high-performance Next.js experience.
Our response.
We built a scroll-animated 3D landing page using Next.js, React Three Fiber, Three.js, and GSAP. The experience features 3D hoodie renders that respond to scroll position, GSAP-powered section transitions, and a fully responsive design — all while maintaining 60fps.
- 3D Web Development
- Scroll Animation
- Creative Direction
- Performance Optimization
Brick by brick.
- Course 01
3D Scene Architecture
Designed a layered 3D scene with React Three Fiber — hoodie models, lighting rigs, and environment maps that respond to scroll position in real time.
- Course 02
Scroll-Driven Animation
Used GSAP ScrollTrigger to choreograph camera movements, hoodie rotations, and section reveals — creating a cinematic scroll experience synced to the 3D scene.
- Course 03
Performance Engineering
Optimized 3D assets, lazy-loaded the scene, and used suspense boundaries to keep the page fast despite heavy WebGL content.
- Course 04
Responsive 3D
Adapted the 3D experience for mobile — scaling geometry complexity, adjusting camera angles, and providing fallbacks for low-power devices.
What it became.
- Frame Rate
- 60fps
- Smooth 3D animation on desktop
- 3D Engine
- R3F + Three.js
- React Three Fiber + WebGL
- Animation
- GSAP
- ScrollTrigger-driven choreography
- Design Focus
- Immersive 3D
- Interactive product storytelling
Project scope and implementation details from Edifio’s case study.
Schedule of materials.
- 01Next.js
- 02React Three Fiber
- 03Three.js
- 04GSAP
- 05TypeScript
