Maarga.
Spiritual travel, thoughtfully connected
End-to-end spiritual pilgrimage platform with four connected digital experiences.
- Client
- Sarcare Marketing Private Limited
- Industry
- Spiritual Travel / OTA
- Engagement
- Ongoing — Full Partner
- Relationship
- A client partnership
The brief.
Maarga (मार्ग, meaning "path") set out to create a complete digital platform for spiritual pilgrimage booking—from discovering curated sacred journeys to end-to-end booking management. The team wanted a technology partner who could shape the entire stack: a customer-facing mobile app, an internal admin panel, a scalable backend API, and ongoing operations. The platform had to support OTP authentication, English, Hindi, and Marathi, thoughtful booking flows, Razorpay payments, logistics tracking, and AI-powered customer support for a spiritually minded audience across India.
Our response.
We built a full-stack platform with four interconnected parts — a Flutter mobile app for pilgrims, a Next.js 16 admin panel for operations, a NestJS 11 backend API, and a marketing website. As a Full Partner engagement, Edifio owns the entire tech ecosystem: from R&D and architecture to development, deployment, and ongoing operations. The platform handles everything from OTP login (Twilio) and Google Sign-In to path discovery, availability-based booking, Razorpay payments, rescheduling, cancellations with refund policies, multi-language support, voice search, push notifications, logistics management (hotels, vehicles, travel tickets), and an AI + human hybrid support chat system.
- Mobile App Development
- Admin Dashboard
- Backend API
- AI Integration
- Operations Support
- Full Partnership
Brick by brick.
- Course 01
Discovery & Domain Research
Deep-dived into the spiritual travel domain — understanding pilgrimage patterns, temple visit workflows, Jyotirlinga routes, festival calendars, and the specific needs of Indian, NRI, and foreign travellers. Identified key differentiators like curated 'paths' vs individual temple bookings.
- Course 02
Full-Stack Architecture
Designed a 4-part platform architecture: Flutter + GetX mobile app, Next.js 16 admin panel with Recharts analytics, NestJS 11 backend with URI-versioned REST API at /api/v1, and a marketing site. PostgreSQL (Neon) with Drizzle ORM, Redis + BullMQ for job queues, and Swagger/OpenAPI docs.
- Course 03
Booking Engine & Payments
Built a complete booking lifecycle — date selection with festival availability, traveller management (adult/child, nationality handling, ID document uploads), availability checks, Razorpay payment integration with webhook verification, payment history, rescheduling, and cancellation with automated refund policies.
- Course 04
Operations & AI Support
Built a comprehensive admin panel with dashboard analytics, user management, paths CRUD, temple directory, bookings/payments/refunds, reviews moderation, availability & pricing calendar, logistics (hotels, vehicles, tickets, documents), push notifications, content blocks CMS, audit logs, and an AI + human hybrid support chat system powered by OpenAI.
What it became.
- Platform Components
- 4
- Mobile app, admin panel, backend API, marketing site
- Database Tables
- 20+
- Users, paths, temples, bookings, payments, logistics, reviews, and more
- Languages
- 3
- English, Hindi, Marathi with voice search
- Partnership
- Full Partner
- End-to-end build, operate, and ongoing development
Project scope and implementation details from Edifio’s case study.
Edifio became our technology partner from the first conversation. They shaped the mobile app, admin panel, backend, and day-to-day operations with real ownership. Their ideas and attention to detail made the entire journey feel beautifully supported.
Schedule of materials.
- 01Flutter
- 02GetX
- 03NestJS 11
- 04Next.js 16
- 05React 19
- 06Drizzle ORM
- 07PostgreSQL (Neon)
- 08Redis + BullMQ
- 09Razorpay
- 10Twilio
- 11Google OAuth
- 12Firebase Cloud Messaging
- 13Cloudinary
- 14OpenAI
- 15Railway
